Building & Management Campaigns
What is a link exchange?
Well, it's when you agree with another site owner known as a 'partner'
to add a link to there site from one of you pages and in return
they do the same. This can help site popularity and of course is
also used for a few reasons in a search engine optimization campaign.
There are 4 main types of Link exchanges.
- Direct Reciprocal Link Exchange:
This is the most common and simple exchange, where you do a
direct swap with another site owner, you place there link to
the partner website on your page and in return they put there
link to your website on there page.
- The 3 Way Link Exchange: This
is also a popular method and is better to have than above. A
3 way exchange means you add your site to the link partner site,
but you add the link partners site to another site you own,
so there are 3 websites involved. The benefit is that you don't
look like a simple reciprocal link exchange to the search engines,
since some of the engines don't like to count all simple link
- The 1 Way Link: Very desirable
to have, this is where you simply ask a link partner to link
to your website, but you do not link back to them. Many pay
for this 1 way link, many high ranking sites charge and sometimes
it's referred to as a 'sponsored' link.
- ROS Link Exchange: Another very
desirable exchange, a ROS can be a direct link exchange, a 3
way or a 1 way. ROS means "Run of Site" and this where your
link is added to every page of your partners site for maximum
link back counts
Of course, it is always
good to do exchanges with websites that are relevant to your business
industry, and the higher Google PR (page rank) they have the better.
Don't waste your time
with link farms, they are bad, try to find other partners/webmasters
that also only accept related link exchanges to there business,
why? the search engines look at who your are linked from and it
can help the robots determine what your site is about so keep it
We also provide link
management and directory installation and management services for
those that are interested in building links to there site, contact
us if you are interested in this service or need SEO
advice for your site.
Want to add your website
to our directory? You can Add Url/Submit
Site free here: www.enicola.com/directory/